Offer quality products at reasonable, affordable prices. 

Provide great customer service throughout the life-cycle of the product.

Refuse to sell or endorse anything that we are not comfortable using on our own children. Period.

Allot little or no funds to extravagant luxuries like marketing or advertising, but rather to go the extra mile on customer service and let our happy lil helpers (you and your lot) be our cheerleaders.

Creating awareness about the benefits of cloth diapering and letting parents know that what works best for their child is also good for our planet.

Make our Baby Do Good program an essential part of our philosophy of doing good by doing business, as a testament of our commitment to the larger community, not a marketing gimmick.

Make and provide products that we are passionate about, not just because it makes a good business plan.

Provide products that give value for money. 

Strive to make and promote products that are environmentally friendly and sustainable.